Behind the Scenes of a Trade Show Exhibit

Groom & Kennel Expo 2012 – Pasadena, CA

As anyone who has ever exhibited at trade show knows, working the booth during the show itself is only a small portion of the overall effort that goes into attending a trade show.

We thought it might be fun to document the Ryan’s trade show experience from beginning to end with a camera to give our customers an entertaining and insightful perspective of what it takes for us to participate in a trade show.  If you’ve ever seen the Ryan’s booth (which is more like a fully functioning store) at a trade show, you’ll know that a lot of effort goes into our trade show appearances.

We hope you enjoy this behind the scenes look at the days leading up to and during our visit to the 2012 Groom & Kennel Expo in Pasadena, California.  We certainly had fun putting this together and who knows…if you were there, you just might see yourself in one of our photos!!

Getting to the show

The process of getting to the trade show actually starts months in advance as we plan and coordinate our booth space, hotel and travel arrangements.  Once the paperwork has all been shuffled and the extra products have been ordered and received, it’s time to get down to packing everything up for the trucks to ship out to the show location.  Many of our booth’s shelves and displays are prepared and assembled ahead of time.  Slowly, one by one each piece of our booth makes its way onto a truck and our guys make the journey to the show’s location.

Andis clippers are wrapped and secured for transport

Andis clippers are wrapped and secured for transport

Wahl and Oster clippers get ready for the truck

Wahl and Oster clippers get ready for the truck

Grooming tools are organized and placed on racks

Grooming tools are organized and placed on racks

Brushes and tools are unpacked and placed on show racks

Brushes and tools are unpacked and placed on show racks

Paw Brothers® tools are stocked and labeled

Paw Brothers® tools are stocked and labeled

Loading the truck

Loading the truck

Shelves waiting to go on the truck

Shelves waiting to go on the truck

Display racks are placed on the truck

Display racks are placed on the truck

Packing up the important stuff

Packing up the important stuff

Bags ride for free!!

Bags ride for free!!

Just a few more things before we get going

Just a few more things before we get going

Richard and Matt: Pilot and Co-Pilot, ready for take-off

Richard and Matt: Pilot and Co-Pilot, ready for take-off

Gas and a quick break outside of Phoenix

Gas and a quick break outside of Phoenix

The Ryan’s caravan stops for refreshments

The Ryan’s caravan stops for refreshments

Arriving at the show – backing into the loading dock

Arriving at the show – backing into the loading dock

Matt starting his workday

Matt starting his workday

Andis clippers are wrapped and secured for transportWahl and Oster clippers get ready for the truckGrooming tools are organized and placed on racksBrushes and tools are unpacked and placed on show racksPaw Brothers® tools are stocked and labeledLoading the truckShelves waiting to go on the truckDisplay racks are placed on the truckPacking up the important stuffBags ride for free!!Just a few more things before we get goingRichard and Matt: Pilot and Co-Pilot, ready for take-offGas and a quick break outside of PhoenixThe Ryan’s caravan stops for refreshmentsArriving at the show – backing into the loading dockMatt starting his workday

 

Setting up the booth

Arriving at the show’s location is only the beginning.  We wait our turn getting a space at the loading dock to begin unloading everything and moving it out onto the trade show floor.  When we arrive, the show room is usually nothing more than just an empty exhibition hall with dock workers, electricians and show administrators feverishly working to get the room ready for everyone to set up their booths.  Once we have our space carpeted and wired for electricity our guys work hard to get the booth set up and ready for the show’s attendees who will arrive in a matter of hours.  Shelves that have taken weeks to stock and prepare all need to be unpacked, organized and arranged in only a few hours.

Like a blank canvas – the empty trade show hall

Like a blank canvas – the empty trade show hall

Waiting for the booth carpet to arrive

Waiting for the booth carpet to arrive

We’ve got a lot to unpack!

We’ve got a lot to unpack!

Matt getting the booth unpacked and arranged

Matt getting the booth unpacked and arranged

Matt doing some heavy-lifting

Matt doing some heavy-lifting

It’s starting to look like a booth, but still a long way to go!

It’s starting to look like a booth, but still a long way to go!

The signs are up and shelves are getting stocked

The signs are up and shelves are getting stocked

Shampoo and bows are ready!

Shampoo and bows are ready!

Packs of loyalty cards

Packs of loyalty cards

Paw Brothers® Dental products

Paw Brothers® Dental products

Dryers and other supplies

Dryers and other supplies

Signs are looking good!

Signs are looking good!

Grooming tools are ready for shoppers to buy!

Grooming tools are ready for shoppers to buy!

“Rely on Ryan’s”™ for equipment and shampoo!

“Rely on Ryan’s”™ for equipment and shampoo!

The booth is finally ready for the show to start!

The booth is finally ready for the show to start!

Like a blank canvas – the empty trade show hallWaiting for the booth carpet to arriveWe’ve got a lot to unpack!Matt getting the booth unpacked and arrangedMatt doing some heavy-liftingIt’s starting to look like a booth, but still a long way to go!The signs are up and shelves are getting stockedShampoo and bows are ready!Packs of loyalty cardsPaw Brothers® Dental productsDryers and other suppliesSigns are looking good!Grooming tools are ready for shoppers to buy!“Rely on Ryan’s”™ for equipment and shampoo!The booth is finally ready for the show to start!

 

During the show

When the doors open it’s showtime!  If you’ve never seen our booth at a show before, you’re in for a real treat because we practically bring our entire store with us.  Our booth is more than just a few smiling faces and a stack of catalogs…it’s more of a satellite office for a few days .  We go all out with a full-on store complete with aisles, shelves and two checkout lanes that each have two cash registers.  We bring tons of equipment and offer valuable savings through show-only specials in addition to our everyday low prices.  It’s no wonder our booth gets to be so popular at these shows and our staff works hard to keep the well-oiled machine running smooth.

Getting ready for day one!

Getting ready for day one!

Calm before the storm!

Calm before the storm!

The guys getting everything ready for business

The guys getting everything ready for business

Leo making sure everything is nice and tidy

Leo making sure everything is nice and tidy

Some of our most popular shears…and someone’s snack

Some of our most popular shears…and someone’s snack

Macy

Macy

Ribbon and bows

Ribbon and bows

Leo helps a customer

Leo helps a customer

The crowd shuffles in

The crowd shuffles in

Tassy helping customers

Tassy helping customers

Two happy customers!

Two happy customers!

Bows and nail polish

Bows and nail polish

Customers browsing our booth

Customers browsing our booth

The checkout line is starting to grow!

The checkout line is starting to grow!

Leo helps another customer

Leo helps another customer

Checkout line number two

Checkout line number two

Macy takes a break

Macy takes a break

A puppy gets a grooming

A puppy gets a grooming

Customers in our booth

Customers in our booth

A bird’s eye view of our booth

A bird’s eye view of our booth

Michelle poses with Jim Latter from Andis and the winner of the Andis and Paw Brothers® table giveaway.

Michelle poses with Jim Latter from Andis and the winner of the Andis and Paw Brothers® table giveaway.

The creative dog grooming contest is about to start

The creative dog grooming contest is about to start

Contestants in the creative dog grooming contest

Contestants in the creative dog grooming contest

Going hunting

Going hunting

Mardis Gras!

Mardis Gras!

Getting ready for day one!Calm before the storm!The guys getting everything ready for businessLeo making sure everything is nice and tidySome of our most popular shears…and someone’s snackMacyRibbon and bowsLeo helps a customerThe crowd shuffles inTassy helping customersTwo happy customers!Bows and nail polishCustomers browsing our boothThe checkout line is starting to grow!Leo helps another customerCheckout line number twoMacy takes a breakA puppy gets a groomingCustomers in our boothA bird’s eye view of our boothMichelle poses with Jim Latter from Andis and the winner of the Andis and Paw Brothers® table giveaway.The creative dog grooming contest is about to startContestants in the creative dog grooming contestGoing huntingMardis Gras!

 

A live look at the real thing

Here’s a video we shot at one of our busiest times of the show.  Thanks to everyone who stopped by to see us!  We truly appreciate your business and look forward to seeing you again next year!!

 

Tear down and the trip home

The work doesn’t stop when the show ends.  Everything in our booth has to be taken apart and packed up to get placed back on the trucks and be driven home.  Our staff works hard to get everything done quickly so that the trade show hall can get ready for their next event.  Depending on where the show is located, the drive home can also take several hours.

Back at the office

Our trade show effort still isn’t quite finished!  Once everything and everyone make it back to our warehouse it all has to get un-packed.  Anything that wasn’t sold at the trade show gets stocked in our warehouse along with everything else sold in our catalog and on our website.  Any customer orders for sharpening and repair given to us at the show are processed by our Sharpening & Repair center.  All to-be-shipped orders we receive at the show are processed and sent out.

As you can see – the process of attending a trade show involves a lot of hard work and some long days and nights, but we also have a lot of fun too!  We enjoy talking with our customers in person at every show we attend.  It is exciting for us to be able to see our existing customers and to meet new ones.  So, if you’re ever at a show we’re attending…stop by and say hello.  We’d love to see you!!

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