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Promoting Dental Health Products To Your Customers

February is National Pet Dental Health Month

As a groomer, veterinarian or pet care professional, the month of February is an excellent opportunity to promote dental services and/or products in your business.  After all, February is National Pet Dental Health Month.  This is makes it the perfect occasion to educate your customers on the importance of proper dental hygiene for their pets.

Periodontal disease is one of the most common diseases in dogs, according to  To combat this problem, many groomers, veterinarians, and other pet care professionals offer products or services tailored to the specific needs of maintaining proper pet dental hygiene.  A popular trend is to offer teeth cleaning during each pet’s regular visit. Groomers are often the first to notice potential dental health issues as they tend to see pets more frequently than veterinarians do.  Therefore, it’s important to be familiar with signs of potential problems.  According to the American Veterinary Dental College, signs of something serious may include:

  • Bad breath
  • Loose teeth
  • Discolored teeth
  • Bleeding in the mouth
  • The pet shies away when you touch the mouth area
  • Dropping food
  • Loss of appetite or weight loss

Signs of serious dental health problems need to be brought to the owners’ attention.  If you’re a groomer and notice a serious dental health problem, always refer the customer to their veterinarian.

Promoting dental health products in your business and offering easy to use take-home options for your customers are great ways to boost your sales.  Pet dental health products are available in bulk sizes for professionals and in retail packaging for your customers.  Products like disposable toothbrushes are an effective and inexpensive way to offer teeth cleaning services as part of any pet’s visit to your business. Additionally, teething toys and dental treats are great options for your customers to practice proper dental health between visits.

Many of these items are also helpful recommendations to treat the dreaded “dog breath” if customers aren’t fully committed to the idea of at-home dental care. To make things easy, consider offering a dental care checklist for your customers that includes the following items.

By participating in National Pet Dental Health Month you can contribute to healthier and happier pets while ensuring your business stays healthy too.

To help promote pet dental health in your business, we’ve created a simple promotional sign that you can use in your business.  We’ve made it an easy to print PDF file so you can make as many copies as you need. It’s perfect for displaying on your counter or in your front door or window!

Print your own Dental Health sign.

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